The Theory Of Media Richness

The guess Of Media RichnessTo effectively communicate, we must realize that we are either different in a way we perceive the world and usance this understanding as a guide to our converse with others. Anthony Robbins. Electronic dismount is a method of exchanging digital message from channelizeer to receiver. netmail plays an of import role in business today and has become a basic necessity in any brass section just give care paper and ink. It is been used by many as an both-encompassing collaboration platform than a simple confabulations ray of light. According to P.K McBride (2006), World Wide Web is an ever- growing aspect of net profit with billions of web pages. Workers are given unrestricted access to the Web, allowing them to manage their consume research. It nominate facility to copy, reply or away messages ilk document and graphical files to the sender or to the third party. Effective transfer of messages and informations within the organization and amongs t top managers and employees is very essential for the betterment of company.Email is the most commonly used electronic messaging service. Smartphone which includes electronic mail as basic feature has change magnitude accessibility of e-mail. It influence mobile engineering, email has a major impact on business, marketing, medical field and banking. The purpose of this essay is to evaluate Email as communication tool in personal and organizational level. However, this essay firstly define email and its use in organization along with different use of theories for email communications and which includeInformation oerloadSocial cuesMedia richness theoryCritical favorable theoryControlling effectFrom above all the theories, Media Richness possibility is the most effective for business communication as it deals with symbol carrying capacity which refers to face-to-face communication and which is a must for any organization to success and build relationships. This essay focuses on peo ple attitude towards communications and its implementations in ply place with respect to Media Richness theory. Essay explains employees use of email and mobile communication for their personal and organizations purpose and how Computer-Media Communications plays an important role in it. Advantages and disadvantages of the theory are specified with example of BlackBerry and Android. In the end, my own experience of use of mobile email communication is explained in relation to my personal email diary found in the appendix.Implementation of theory and Email communication.Communication military services coordinate and effective control resulting in clear understanding, good production and healthy climate for cooperation among the various levels. Both for personal as come up as organizational use, email have become a part of our everyday lives from communicating with friends, for new job application. Most services on internet whether its neighborly networking or professional ask for email care before using their service. According to Mullins (2010 230), Email has some emotions woven creatively to encapsulate feelings done signs and symbols. It has many advantages like free communication between social groups and in organization which involves communication with employees, clients as well as potential customers. Email help maintain records and archive of business transaction, rechecking past information, file repository, contracts which could be recovered later. It help have a record of your clients database and act as a address books which has all the important contacts that could be conveniently retrieved anytime. The portable gadgets like mobile phones and laptops are able to send and receive emails and help manage your business correct if you are travelling or in another part of the world.The communication tool for evaluating email could be best explained by Media Richness Theory by Richard L. Daft and Robert H. Lengel. According to them it is a frame wo rk to describe a communications medium by its ability to reproduce the information sent over it. It helps understand the impact of different communication media type on message and help reduce ambiguity of communication through proper selection of communication media. It comes from Computer -Media Communication (CMC) and is often associated with business communication by Newburry (2001). Sitkin, Sutcliffe and Barios-Choplin (1992) found data carrying capacity and symbol carrying capacity to carry information. Face-to-face communication would be characterized as rich media while modern information technology such as email could be classified as lean media.It deals with internal communication within an organization context. The theory got upgraded to email and it was considered as a good way of communication in organization. Silverstone in the beginning of the 90s Zhao 2005, put forward idea of Domestication of Technology Theory which deals with how technology gets integrated in peop le daily life and its impact on social environment where as in other hand it deals with communication in business and it is based on contingency theory and information processing theory. E.g. if a manager need to remind its employees about an upcoming meeting then which communication medium should be used to inform and send the message face-to-face, telephone, memo or electronic mail? Such communication choice in organization varies from its level of ambiguity.Employee can be updated and get affiliated to top management through emails, and can too get latest news reports and this could be obtained by effective use of this Theory. Proper training and guidance is very much essential for introducing new technology at work place for obtaining complete employee involvement in the organization. An employee can obtain many different types of mails such as personal emails, emotional mails from friends and relatives, social emails involving some event or activities, professional mails wit h job interviews, notifications of ads etc Face-to-face communication medium is the richest one followed by email, telephone, memos and letters (Rice and Shook 1990).Advantage of Media Richness TheoryAbility to reproduce information.Sender chooses a communication medium.Reduces uncertainty and equivocality.Help improve employees performance.Disadvantages of Media Richness TheoryChoice of media is done by assumption of discerning decision making.Actual use of media and social influence is not reflected.Ignores use of symbolism in communication.Theory is devised before the widespread use and developments of email.Mobile users like to get their mails in their mobile devices and which launched the mobile email solution with BlackBerry. The handheld device helps receive and send mails wherever they are and help stay employee connected and could give immediate feedback as soon as possible. Another example is the Android Operating System in modern mobile system which provides users to do array of operations as it can run multiple applications at the same time, multitasking and is more fluid than other cell phones.Mobile email allows composing, forward and responding to emails exactly in the same way as on a personal computer. With the fast spread of mobile email, it is getting integrated in our social and work life as it has potential to impact the way employees use email and work together. Mobile email is now becoming an important tool for mobile workers for effective communication, coordination, collaboration and to handle complex situations on move hence resulting in improved relationship with customer, co-workers and supervisors.After critically analyzing my own email for a week, I have found that the use of mobile email device for communication has some advantages as well as some disadvantages. In my survey, I have received mails from social network sites, personal mails, job vacancies and notifications. Mobile email help keeps me connected with the world and h elp to be updated I could check my mails on a move and even reply to some important mails. For example there are situations when I receive irrelevant mails like advertisements and junk mails and I read them thinking its important and hence waste my own time. When I am on move and expect some important mails to arrive and then battery dies or I misplace my phone then it can give rise to major problem. Devices could be easily broken in or misplaced and could also create privacy invasion towards personal and organizational security. It makes a person so dependent towards it that people spend little time with family and friends. The one main disadvantage of mobile mail device is it has a negative health effect and which a major problem in todays busy life.ConclusionCommunication is very essential for any organization to build relationship and for its success. The use of mobile device for email is been adopted by people for personal as well as for organizational purpose. It helps recei ve mails even when they are on outside their homes or organization. From the critical evaluation, Media Richness Theory is the most effective theory to understand the value of mobile email devices as an effective tool for communication. This theory help organization to select fascinate communication media to communicate with its employees and to stay connected through mobile email devices and an example of such a device is BlackBerry and Android which help send and receive mails at anytime and anywhere. Mobile mailing helps keep a record of their daily activity and also maintains database which enable them to communicate with people no liaison where they are. The Human Resource professionals play supportive role in achieving organisations goals by making employees and technology join together for effective result in work place.The introduction of new technology help raise productivity of work, develop new product and services, innovative thinking and developed method of communicat ion between colleagues and customers. Mobile communication acceptance device in an organization depends on its management and employees and how well they get mixed with technology and its usage. The devices has many advantages like consequence mail alert, help stay connected while move and having peoples record and ease of communication where as the disadvantage include lack of social company and privacy factor. The use of new technology like mobile email for communication in relation to Media Richness Theory is now reaching its senior high and is been adopted by organization for its employees personal and professional use.