Zara - strategic review report for the CEO Essay

Zara - strategic review report for the CEO - Essay ExampleZara, a taint of Inditex, has achieved to establish its position as a leading firm in the global fashion industry.The strategies of Zara atomic number 18 reviewed in this paper in order to identify the key reasons of the injurys success. These strategies are evaluated by referring to the organizational internal and external environment as involved in the brands operations and performance. Appropriate literature has been used in order to understand the brands current strategies and its prospects for proximo growth. The paper has been divided into four parts. In the first part emphasis is given on the abbreviation of Zaras macro and micro environment. In this way, the effectiveness of the brands strategies, as aligned with the conditions in the brands environment can be evaluated. The second and the third parts of the paper focuses on the challenges that Zara has to face in watch to its internal strategic audit and the man agement of its stakeholders. In the fourth part, definite strategic options are presented, as available to Zara under current market conditions. The review of the organizations environment has proved that the growth of Zara can be related to the interaction of a series of factors, referring both to the internal and the external environment of the brand the brands success cannot be considered as resulted by chance. Introduction This paper focuses on the review and the evaluation of Zaras strategies taking into consideration the conditions in the brands environment. Particular reference is made to the UK market, as the basis for analyzing the performance of Zara, both currently and in the near future. The strategic decisions of Zara are reviewed and evaluated in order to check the brands future prospects. In addition, this summary helps to identify the strategic options appropriate for securing the brands further growth. Question 1 1059 words In-depth analysis of the competitive for ces and strategic issues shaping Zaras industry from 2012 onwards 1.1 Macro-environment PESTEL Analysis PESTEL analysis, as a strategic tool, is based on the idea that the performance of an organization can be affected by six factors related to its external environment (Henry 2008). The PESTEL analysis of the UK fashion industry would refer to six elements of this industry (Bowhill 2008) a) governmental Political environment in UK is quite stable government supports organizational growth in regard to all industries. Recently, on the 13th of March, the British government has asked for an inquiry in regard to the status of the grounds retail sector (Holland 2013), probably under the fear that governmental decisions do not efficaciously support the